via kottke.org

Now this is a dentist I actually may want to visit. The fact that they actually took the time to work with a designer on their brand tells me they may actually care about me. I love the fact that the phone icon creates the cavity or blemish on the tooth. It also signifies the action you need to take to get rid of the blemish when you pull the card out. After pulling out the card the tooth is perfect again signifying the result of calling the dentist. Absolutely brilliant!

I think one of the worst things imaginable in this life is visiting the dentist. I don’t think I have ever had a pleasant experience. They always tell me something is wrong and how I am not flossing enough.  In actuality they should just record themselves and play it as soon as I walk into the office but with a twist – honesty.

“Hi, this is Joe, your dentist. While you are sitting and relaxing to elevator music, your tension will begin building. You will wonder, what could he possibly tell me this time? Yes, I am going to tell you that you have a root canal and that you have a cavity that needs filling. You will also wonder, does he have to use the pointy pick all the time? Yes, I always use the pointy pick that will claw at your gums and hurt terribly. I am going to poke and prod and needle you until you really don’t want to eat for a week. Those are the facts and the pleasantries. Let’s get down to the real business.

Why does he hire all those hot dental assistants? a) You are less likely to scream like a little bitch while this hot woman is sucking your spit from your mouth and wiping your drool and b) This is also to distract you from getting terribly upset at your tremendous bill that insurance probably won’t cover when you leave. You wouldn’t possibly act like a complete asshole in front of a hot woman. You will also wonder, is he actually cheating with his wife with one of these assistants? OF COURSE I AM! You think I am an idiot?”