hello, future.

My name is Ken. I currently reside in Brooklyn, New York with my wife and daughter.

I lead creative direction, product design strategy, user experience and interaction design for clients through a collective of designers, thinkers, and makers by means of my studio — Liquid New York.

I am also User Experience Lead for the CardStack Project building an open-source software architecture and protocol, to bring the decentralized Internet to the masses by offering a Cohesive User Experience (CUE) that spans the blockchain and the cloud.

I have over 18 years experience in interactive creative direction and user experience design, including concept development, information architecture, interaction design, and user interface design. I consider myself a full stack creative with a diverse background working across different industries with a unique understanding of the entire life cycle of product design, technical, marketing, and sales processes. My work on global interactive properties have been seen by hundreds of millions of users – including on the acclaimed Answers.com and the US Open Tennis Championships. I have been continually recognized by the Webby Awards, W3 Awards, Web Marketing Association, and published in industry press. I am also a judge for the Webby’s as part of the International Academy of Arts and Sciences.

Previously, I served as Creative Director for 7 years to lead strategy, style and overall user experience, execute on and oversee visual design for the USTA Online Network, including the national network of sites, E-commerce, US Open Series, USOpen.org, and USTA partners. I worked with sponsors including American Express, IBM, Mercedes Benz, Tiffany & Co., Olympus, Lexus, Citizen, Grey Goose, Panasonic, Tennis Channel, Wilson, Unilever, Xerox, Emirates Airline, CBS Sports, and ESPN to create actionable and memorable experiences for their customers.

say hello @kenrossi  | connect on linkedin |  email hello @ this-domain (dot) com

a brief visual history

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cardstack