hello, future.

My name is Ken. I currently reside in Brooklyn, New York with my wife and daughter. We moved halfway around the city just to be closer to my Nan. Actually, it was so Nan could be closer to her great-granddaughter.

I am User Experience Lead for the CardStack Project building an open-source software architecture and protocol, to bring the decentralized Internet to the masses by offering a Cohesive User Experience (CUE) that spans the blockchain and the cloud.

I have over 18 years experience in interactive creative direction and user experience design, including concept development, information architecture, interaction design, and user interface design. I consider myself a full stack creative with a diverse background working across different industries with a unique understanding of the entire life cycle of design, technical, marketing, and sales processes. My work on global interactive properties have been seen by hundreds of millions of users – including on the acclaimed Answers.com and the US Open Tennis Championships. I have been continually recognized by the Webby Awards, W3 Awards, Web Marketing Association, and published in industry press. I am also a judge for the Webby’s as part of the International Academy of Arts and Sciences.

Previously, I served as Creative Director for 7 years to lead strategy, style and overall user experience, execute on and oversee visual design for the USTA Online Network, including the national network of sites, E-commerce, US Open Series, USOpen.org, and USTA partners. I worked with sponsors including American Express, IBM, Mercedes Benz, Tiffany & Co., Olympus, Lexus, Citizen, Grey Goose, Panasonic, Tennis Channel, Wilson, Unilever, Xerox, Emirates Airline, CBS Sports, and ESPN to create actionable and memorable experiences for their customers.

say hello @kenrossi  | connect on linkedin |  email hello @ this-domain (dot) com

a brief visual history

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cardstack