Throughout the month of December watch Nike and Danny Kass in a bunch of webisodes about his pursuit of the 9000.  I honestly have no clue if he is actually going to attempt this feat which is considered impossible for snowboarders. However, I think it will be quite hysterical to watch the marketing around all of this.

Watch more episodes here Nike Snowboarding

It is a bit annoying seeing all of the majors get involved in a sport they were never involved in at the start. They are capitalizing on all of the smaller companies hard work to get the sport into the mainstream.