Project Brief:

The United States Tennis Association (USTA) launched playtennis.com to help all tennis players – whether regular, new or returning to the game – find out everything they need to know about getting into the game and playing more tennis.

Playtennis.com allowed tennis players of any skill level to find tennis programs, courts, partners, teaching professionals, retailers, and gear, as well as provides great instructional content. The site was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently. Playtennis.com will be accessible on all digital platforms—computers, tablets, and mobile phones, including apps for iPhone and Android—making it easy for players to connect anytime.

Role:

Creative Direction – User Experience – Interaction Design

Team:

MAMUS Creative (Brand Strategy)
American Eagle (Development)
USTA Advanced Media (Content & Strategy)